E-commerce Web site design: strategies and models

نویسندگان

  • H. Joseph Wen
  • Houn-Gee Chen
  • Hsin-Ginn Hwang
چکیده

The rapid adoption of the Web as a commercial medium has caused firms to experiment with innovative ways of doing business. Those firms that effectively market themselves on the Web have a distinct advantage. This paper presents two e-commerce Web site design strategies and 12 e-commerce models for gaining that advantage.

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عنوان ژورنال:
  • Inf. Manag. Comput. Security

دوره 9  شماره 

صفحات  -

تاریخ انتشار 2001